CONTENTS • Introduction • Principle factor • Description and Competitive advantage • Target Marketing • Brief description of services • Justification • References INTRODUCTION The Treasury Casino, also known as The Treasury is a casino in Brisbane, Queensland, Australia. It also houses a hotel, five restaurants, seven bars, and a nightclub. The casino is operated by ECHO Entertainment Group. The main motive of our marketing proposal is to expand our organization in various parts of the country and with that increase the market shares so that the company could rise. Formal marketing plan is very important for the proposal so that the organization could achieve its goals. Our main motive is to expand our organization in …show more content…
In history it was also known as games based on entertainment as well as on chance. The government’s policies also had a huge impact on their relations because sometimes the government could change the rules for gaming industry. http://en.wikipedia.org/wiki/Treasury_Casino FOR EXAMPLE: if government increase the age for entry to casino for teenagers then the organization’s market shares could fall down. COMPETITORS:- The main current competitors of the casino is the JUPITER hotel and casino BRISBANE because they have more entertainment sources than the treasury casino and it has always continued to deliver on its reputation as the leading providers of the entertainment sources. Description & Competitive advantage The treasury casino mainly focuses on increasing it market shares and for that they are providing world-class facilities in their hotels and casinos. The main services provided would be:- • Valet parking • 5 restaurants 4 bars • Gym and sauna • Baby sitting services • Multi-lingual …show more content…
• Understand the problems that you solve The main target market of our proposal would be:- • INTERNATIONAL tourists:- The casino mainly targets the international tourists because many people from different parts world come to visit Brisbane. • OLD AGE PEOPLE:- The casino targets old age people too because government’s pay regularly to them. So they have enough money to relax and spend. So they prefer to come in casino’s to relax and enjoy their life. Brief description of services This includes description of those services with the help of which company could satisfy the customers and it will also help in upbringing the organization in the market. • Make insurance of liabilities • Manage those offers properly which are mostly demanded by people • Design a good dynamic website which provide proper information about every single feature of casino and also explain company’s packages and offers • Organize well experienced staff to handle customers • Choose a good location where it is needed and provide a large parking • Make proper reply of customers complaints and demands and to make strong relation between customer and company