Victoria’s Secret is an American marketing company widely known for selling luxury lingerie, womenswear, and beauty products. Every year they host fashion shows featuring their renowned Dream Angels that debut their newest collections. In 2014, the company debuted a collection called “The Perfect Body.” Sadly, the company faced a great deal of backlash after releasing an advertisement that featured ten supermodels donning the collection with the words “Perfect Body” written in bold, in the center of the ad. The advertisement illustrated the idea that supermodels have the perfect body and that if a woman possesses this type of body, she should buy this collection. In response to the backlash, Victoria’s Secret decided to change the text of the ad to “A Body For Everybody” in order to be more inclusive for women of all sizes. Unfortunately, the “A Body For Everybody” advertisement was not effective in portraying it’s intended message of inclusion due to …show more content…
Also labeling the different types of undergarments offered on the ad makes the collection seem as if it truly does meet the needs of all woman. Where the ad falls short is in the diversity of their models. The ad could have gained more credibility had it featured a variety of women as models. The ad features models of similar height, body build, and ethnicity, with an exception of two of the models who appear that they may pass as a person of color. The models chosen do not represent women of all sizes or ethnicities. The ad portrays that the collection is only made for one type of woman: white, tall, and skinny. Had they chosen a more diverse selection of women, the ad would have been more