Wal-Mart is well known and is one if not the largest corporation in the world. As all businesses Wal-Mart also conducts SWOT assessments. All thought Wal-Mart controls a lot of the worlds markets they have weaknesses that allow other organizations to take from their prospective profits. Some of the strengths that set Wal-Mart apart from its rivals is that is strives to be the leader in price. Having the lowest prices on most items is intended to build trust with the consumers. The EDLC or everyday low cost insures that consumers know that they are getting the lowest prices for goods no matter what. Other strengths are the simple fact that they are the largest retailer in the world. Wal-Mart pulls in around 500.343 billion dollars annually while Amazon in a distant second with 177.866 billion dollars. Another strength of Wal-Mart is that they have a international Presence. They also have a large selection of merchandize that helps develop their e-commerce (Jurevicius, 2018). …show more content…
Although Wal-Mart carries a wide variety of products they don’t specialize in any. They are more or less a jack of all trades and a master of none. This allows brand specific companies to take business from them. An example would be Wal-Mart’s pet department. Although they now off better food then Ol’ Roy now they fail to off the selection that you would find at Petco or PetSmart. The attack of Dollar General is also a weakness for Wal-Mart. While Dollar General will never put Wal-Mart under they control the rural market. I see them everywhere now and in every little town with just one caution light. The Dollar General has become the local convenient store (Bhasin,