Gap was founded in 1969 by Doris and Don Fisher because Don could not find the perfect pair of jeans that fit (GAP Inc., 2016). In 1969, The Gap was in reference to the generation gap, which I found interesting because this can still apply to the store today as it modifies its target audience. Gap is beginning to target trend conscious young adult females because they want to increase brand awareness and sales in the millennial generation (Trefis Team, 2014). It is important for organizations to adapt to the digital age and effectively use it to reach their target audience, especially if their target audience is the younger generation. This is because many millennial’s utilize social media to catch up on current trends or to find information …show more content…
This is important in capturing the attention of the target audience by selling the headline, which we read about in the Bennett article. Gap does this properly because the say something catchy relating to the product they are trying to sell without directly saying “Hey! Buy these items!”. They also update customers on sales that are taking place, whether they are online sales or in-store sales. This is important because it keeps the audience up to date with the retail stores products and …show more content…
Out of the 20 Tweets I expanded to view more details only one had a response from the Gap customer service team. It was in response to an out of stock item on the website. The woman requested that they restock an item because they sell her favorite 100% cotton, long-sleeve shirt. She even said to raise the price if that is what it took to get the item restocked. The Gap team responded by saying they did not have specifics regarding her situation, but they would share it with the merchandise team and then they thanked her. Comments like these would be more helpful if they responded more frequently. I believe it would be beneficial for Gap to create more interactions with customers because it would not only increase their Twitter page activity, but it would also increase brand awareness and brand loyalty. It could do this by making customers feel like they are a part of the Gap community and if they had any difficulties they could go there to receive positive feedback and support. Also, many of the links provided at the end of the tweet are broken. Providing links is fantastic, but they have to continuously work or the audience and customers will quit coming to the Twitter page for information or guidance regarding Gap merchandise. After I clicked on so many links to see which one’s worked and which one’s did not, I even got annoyed and quit clicking on them because I