Target During COVID-19

An overview: Target during COVID-19 Target, a retail corporation, is many households favorite place to shop for basic goods. Through COVID-19, countless retail companies went out of business because most goods were considered nonessential. Luckily, through successful managerial decisions, Target was able to survive the pandemic. These decisions included developing forms of no-contact sales and quickly adjusting to CDC regulations. Unfortunately, this inevitably comes at the cost of the company's profits. Growth COVID-19 limited targets for physical growth, but it was able to grow the company's e-commerce and no-contact services. In 2020, when quarantines were implemented, Target's online sales in the first quarter of that year “grew by 141 percent, and same-day store pickup, curbside, and delivery surged by nearly 300 percent. Target also saw five million shoppers use Target.com for the first time,

In 2021, this service grew 80%, up from 500% in 2020 (Chopra). Management's decision to provide these improvements and services retained countless Target customers, who otherwise might have been lost.. Survival In order for Target to successfully survive the pandemic, management had to react quickly to meet the CDC’s rules and regulations, especially during quarantine. The corporation put a pause on many plans it had for 2020. They reduced store remodels from 300 to 130 and paused new store openings from 36 to 15-20 (Target Co.). These projects were put on hold to be completed in the coming years, but Target's management's main focus was how they could provide for their customers while still taking care of their employees. Management made “$300 million worth of investment in pay and benefits, back-up childcare, elder care, enhanced store cleanings, and more,” including a $2/hour increase in employee pay