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Target Marketing Plan Essay

688 Words3 Pages

It’s being dubbed “Together’s the Joy,” and it’s Target’s marketing slogan for the holidays. With a plethora of new deals, brands, and goodies, Target lovers will have another reason to shop there this season. Together Target and its customers will share the joy as they kick off the season with the unveiling of several new features. New Technological Features = Ease For those who are never quite sure what to buy that loved one for Christmas, Target announces its new service called GiftNow. By going to Target.com, shoppers select an e-gift box of their choice for anyone on their shopping list and they need not worry about size, color, or if it suits the person’s taste. Why? Once the person accepts the e-gift, they either approve of the gift and its mailed or they may …show more content…

In time for the holidays, REDcard users will have the convenience of checking out with a new feature called mobile wallet. If you don’t already have the Target app, you’ll need to download that here in order to use the feature. Target offers even more convenience by ensuring that most online orders are ready for store pickup within an hour. If it’s not convenient for you to pick up your order at Target, you’ll be happy to know they’ve expanded the number of stores that are now doing deliveries to 1,400. Those who live in Minneapolis-St.Paul area can even pick up their purchases at a drive-thru. Expect to see more of those popping up in the future. Value Features= Savings You can count on Target for value items year round, and they won’t let customers down during the holidays. Target boasts of bringing just about 1,700 gift selections for $15 and under. In addition, most of these you won’t find anywhere else, making them a one-of-a-kind gift. A vast selection of stocking stuffers will be offered for just $1 which are sure to delight children and adults alike on Christmas

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