Target differentiates itself from competitors by selling a wide range of higher quality products for a modest price, and by having a pleasant ambiance inside its physical stores. By having reasonably priced items, Target makes sure that they attract customers into the store and keeps the customers in and shopping with the warm atmosphere and clean surroundings, The first draw to consumers is that Target stocks and sells items of superior quality and recognizable brand names compared to other competitors such as Walmart or Kroger. The prices of those products are proportionate to their quality and yet are reasonable in order for as many customers as possible to have access to the products. However, even though there is a higher price, the amount paid is an exchange for items with a greater lifespan and durability. That ensures that its customers will be satisfied by the products they have bought and use and be amenable to returning to the store again. …show more content…
The company contrasts itself from other stores by having a more welcoming atmosphere which derives from having a clean store, a warm color palette, and softer lighting. The clean floors and well organized shelves make finding objects simple and straightforward, while the wide aisles make the store feel spacious and bright. Meanwhile, the warm colors invite and reassure customers while they move around the store. In fact, the famous red associated with Target is psychologically proven to encourage excitement and prompt quick decisions. At the same time, the soft lighting ensures that shopping around is a relaxing and enjoyable experience no matter the amount of time spent in the store. Target’s employees' politeness and willingness to help or answer a question also adds hospitality to the enticement that Target