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Target Mission Statement

945 Words4 Pages

The target company’s received its name in the year 1902 by a person named George Dayton. Dayton soon made a six story tower in Minneapolis, Minnesota. The name of the store was soon changed to Dayton dry goods company. The company he started expanded and acquired Lipman's Department store the company is now focusing more and more on expanding there stores down south and out in the Midwest of the United States. target Is said to be the most important corporate symbol in the United States is that of the Target Corporation the first store opened in Minnesota , target is mostly known for there affordable prices. This store was easy to shop, because it was always attractive and clean. It served as the prototype for all Target stores opened …show more content…

Target put itself as a very high discount company, this what they possess themselves off of. Target separated itself from other competition by offerings lot trendy and school merchandise at affordable prices this is key, because when school comes around target has all the low prices. Target always uses attractive marketing skill to communicate and relay these opportunities to new and old customer.

Targets strategy is to be able to offer the most up to date styles and trends to the customers Target focused on merchandising. Recognizing that just having the goods in the stores was not enough, Target also worked on its image to the customer through its store layouts and displays, and through marketing and promotions.

When it comes too Target it is recognized as as a high maintained top level chain. Target managers felt that they needed to be constantly in sync with what the customers wanted, needed and even what they anticipated. Target has sustained an image and has put out products that matched it's customers vibes, lifestyle and Fit. Target has also offered a variety of labels and positive innovative layouts and different displays. With advertising and promoting target has always sent the message to customers that it's collections are very exquisite, clean and always

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