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Target Respondents For Menulog

1364 Words6 Pages

SCENARIO 1
Target Respondents
When selecting target respondents it is necessary to analyze the research objective. The respondents need to be accurate to provide good results for the research (Zikmund & Babin 2010). The target respondents for Menulog in this research are Australian restaurant owners who use the site. The reason they are chosen as the representatives for this research is because the objective of the research is to analyze how they feel about the service. We also want to see how they value the website, app and marketing tools offered. To achieve an accurate responds and have a more in-depth research, it is advised that researchers target and interview a few restaurant owners and maybe their staff to see how different roles in …show more content…

The research should target students both international and local along with tourist as they are the ones who are more likely to use the bikes to visit areas. The reason to focus on students is because they are more likely to visit places and would often want to get to their destinations in the most cost effective way. Tourist should be targeted because they would probably like to experience finding their own way around rather than utilizing public transportations like taxis, busses or trams. Another group to target would be the locals in the city to see if they utilize the service and why they do …show more content…

A questionnaire can be defined as questions set to record and achieve specific and relative information with accuracy and completeness (Gendall 1998). Researchers would need to be direct on the purpose of the questionnaire and also offer options to choose as an answer so as to place the responses results into proportions. To evaluate whether or not customers’ preference on using the bikes changed with the implementation of fee-based bikes and multi-day rentals, it is recommended that an online survey be generated. Adelaide Free Bikes can generate the survey on their website so when customers access the page the questionnaire will appear. This method is highly cost effective and less time consuming as everything can be done at the comfort of the respondents. The questions on the questionnaire should be specific and straight to the point along with short as respondents will be less likely to do lengthy surveys. Doing this will also make it easier to estimate the data (Gendall 1998). Another suggestion for the questionnaire would be that the contents should portray a ranking form and close-ended questions which gives options to choose from. A few open-ended questions can be included with suggestions on how to improve the services. However, to get a better understanding on who uses the service a face-to-face method which is a qualitative approach

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