Target Security Breach By Chief Executive Gregg Steinhafel

After Target's massive security breach in 2013 that affected over 100 million Americans, Target had significant decisions to make to protect their brand and more importantly their customers. From a managerial point of view, Target did everything in their power to rectify an unfortunate occurrence in their company's history. In response to the breach, Chief Executive Gregg Steinhafel noted that a breach of this magnitude could have affected any size retailer in the industry (Kinicki, Williams, 2016). Steinhafel stood strongly in his managerial roles by informing the public of the comprise within their system and offering protection services for customers. In each of the broad managerial roles, Steinhafel demonstrated that he wanted to protect the interest of his company and customers. Initially when the breach occurred he chose to inform the public who may have had their information compromised (Kinicki, Williams, 2016). This notice given to customers allowed them to prepare themselves for potentially harmful outcomes. Although his peers thought this was an irrational step to take, if the company would have withheld this information from its customers the public would have been considered deceptive. Along with providing consumer with

Putting their customers ahead of their brand, target extended credit monitoring services to those affected by the breach free of charge for a year (Target Corporation, n.d). In addition, they adopted new technologies to prevent something of this magnitude from happening in the future (Kinicki, Williams, 2016). By making these efforts to improve the methods they use to capture credit and debit card information it added extra security to prevent occurrences like this from happening again . Target learned a tremendous lesson from their security breach and have worked hard to protect everyone