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Target Swot Analysis Paper

1330 Words6 Pages

Introduction
Target Inc. is a multinational corporation that runs its operations in the United States of America. The area of specialization for the organization is retailing where it comes second after Walmart in running retail operations within the US. The organization has been in operation since 1902 where it was known as the Good Fellow Dry Goods. Over time, the organization has changed operations and tactics all that have seen it rebrand to Dayton's Dry Goods, and until recently, the organization rebranded to Target Corporation. The organization mainly runs its operations within the US through a given number of department stores chains which include Marshall Field's, Dayton's, and Hudson's as well as Mervyns'. Through these chain stores, the organization has increased its operations, and it is likely to grow even further. Below is comprehensive market analysis for the organization.
SWOT Analysis
Strengths
Weaknesses
· Good pricing strategy matching online retailers
· High number of partnerships with designers
· Relatively high number of stores within US
· Availability of cards as Target RED card, Target Visa as well as Target card.
· High quality products that are as highly innovative
· Far much lower locations compared to competitors as Walmart.
· …show more content…

The changes in the environment include implementation of new technological trends that would have to carry most of the operations that human beings should be executing. By adopting to the changing environment, the organization effectively adapted to the existing conditions in the market (Cachon, 2014).Through adoption of new technology as well as adaptation to the new environment, the organization has become highly competitive and has outshone most of its competitors to become the second largest retailer outlet in the

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