After working in banking and real estate, native New Yorker, George D. Dayton decides to explore Midwest markets. Dayton notices Minneapolis offers some strongest opportunities for growth and so decides to purchase land on Nicollet Avenue and forms Dayton Dry Goods Company – today known as Target Corporation (“Target through the Years”). “Target Corporation is an upscale discount retailer that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and customer friendly stores” (“Corporate Fact Sheet”). Today, target operates 1,829 stores in United States, which has enabled the company to grow to the top of the retail store market. It has implemented various techniques and strategies to constantly improve and ensure the effectiveness and efficiency of all operations (“Corporate Fact Sheet”). Since the company was founded as a corner store, the company’s business plan has always emphasized on expect more, pay less brand promise that sets it apart from its chief rival, Walmart. Although, Walmart is known for its low prices and offers a large selection to its customers; it’s customer service is often found to be nonexistent. This …show more content…
They have done so by setting up customer assistance phones throughout the store where a customer can simply pick up the phone and a customer service employee will immediately arrive at the location to answer any questions. Although, other stores also implement this strategy, Target’s employees share their knowledge base with each other that sets them apart from other retailers. The way they are able to do this is that each employee carries a radio that is used to communicate with their staff within the store very effectively. This way, an employee can easily answer customer’s question, even if he or she does not know the answer