Target is ubiquitous as it accessible through mobile devices, desktops, laptops, tablets, etc. Ubiquity is essential in today’s day and age in which m-commerce is increasing in popularity. Such popularity is due in part to the fact that ubiquity reduces transaction costs for the consumer- the costs of participating in a market (Laudon & Laudon, n.d.). Ultimately, Target is successful in providing uninterrupted wireless access to its site. E-commerce technology permits commercial transactions to cross cultural and national boundaries far more conveniently and cost effectively than is true in traditional commerce (Laudon & Laudon, n.d.). Thus, increasing their reach across the world’s population which subsequently leads to increased profitability. However, Target’s site does not attempt to reach consumers outside of its host country. Therefore, limiting its potential lucrativeness abroad as the organization is limited to the borders in which it physically inhabits. …show more content…
Therefore, it is easy for Target to bring their products to market as the market entry costs are reduced due to e-commerce technology. Furthermore, the e-commerce technical standards reduce search costs for the consumer. Reducing the search cost for the consumer increases the likelihood that consumers will discover their sought after products on Target’s website. Ultimately, Target does not have to take any further steps to further improve the universal standards that have been