Task 1 Knowledge Question Paper

Assessment Task 1: Knowledge questions.

1. What is the difference between a. and a. Explain what is meant by convergence in marketing. Convergence in marketing refers to the merging of traditional and digital marketing channels to create a seamless customer experience across multiple platforms. It involves integrating different media, such as television, print, social media, and mobile devices, to deliver consistent messaging and engage customers effectively. 2. What is the difference between a'smart' and a'smart'? List two characteristics of convergent approaches to marketing communication. Customer-centric: Convergent approaches focus on understanding and meeting the needs of customers by providing personalized and relevant experiences across

They provide feedback, share their opinions, and engage with brands through social media, online reviews, and other digital channels. Their insights and behaviors help marketers refine their strategies and create more relevant and engaging campaigns. 5. What is the difference between a'smart' and a'smart'? Describe the impact of convergence on the following traditional marketing approaches, by completing the table: Traditional marketing approach Impact of convergence Broadcasting (such as television or radio) Fragmentation of audiences, increased competition for attention Print (such as newspaper advertisement) Decline in readership, rise of digital alternatives Direct mail (such as flyers) Limited reach, perceived as spam Telemarketing Intrusive, low response rates 6. Explain how current technologies and distributed services impact convergent solutions and give an example of one such technology or service. Current technologies, such as cloud computing, artificial intelligence (AI), and mobile devices, enable the delivery of personalized and interactive marketing experiences across multiple channels. Distributed services, such as social media platforms and e-commerce marketplaces, provide marketers with new

Identify two situations in which you would need to engage technology experts to implement your marketing communications. • Developing complex marketing automation systems or data analytics platforms • Implementing advanced technologies such as virtual reality or augmented reality for immersive customer experiences 8. List five tasks where you might need the help of marketing experts to achieve your marketing communication goals. • Developing comprehensive marketing strategies • Creating effective advertising campaigns • Managing social media and digital marketing channels • Conducting market research and analyzing customer data • Measuring and evaluating marketing campaign performance 9. Explain the importance of maintaining business networks appropriate to a convergent marketing solution and provide an example of such a network. Maintaining business networks is crucial for convergent marketing, as it allows marketers to stay informed about industry trends, share best practices, and collaborate with other professionals. One example of a network relevant to convergent marketing is the American Marketing Association (AMA), which provides resources, educational opportunities, and