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Task 2 Research International Markets

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Research international markets Assessment Task 2: Project – Research International Markets Introduction Company details: A2SEE company is one of a domestic clothes brand of Australia established in 2010. With concentration in Australian’s appearances, A2SEE’s products has been designed by Australian designers and produced from material within country. In 5 years, A2SEE brand now expands to all area of Australian territory with number of 70 stores. By the way, A2SEE products have now being interested by others countries investors to start the business oversea across regions. A2SEE has realized and started researching for possibility of expanding to the new markets. Objectives of the research: • To find the possible markets • Determine benefits …show more content…

Recommendations based on the data analysis regarding which 1 or 2 of the three countries offer the best potential for further exploration into exporting your company’s product or service? Explain why and which factors contributed to making this decision? Recommended countries for exporting Why Which factors contributed to making this decision Overseas country 1: Vietnam Vietnam is now fast developing country so there is an opportunity to invest. • Competitors: there are not so many number in Vietnam on clothing market. • demand and unmet demand the increasing of high income household together with country development. Overseas country 2: South Korea Consider from the type of product which is clothes. south Korea could be the best choice as people in country concerns of self-appearances • cultural and social influences of consumers Social image in South Korea is priority

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