2. Introduction: In 1986, Tassal Limited was established. Related to Aquaculture industry in Australia, it’s the leading aquaculture company in Australia engaged with hatching, farming, processing as well as sales and marketing of Atlantic salmon fish to Australian supermarkets, fish market, restaurants and retailers. For long Tassal has been on a journey of sustainability keeping in view the rise in demand for the natural and organic food by the consumers. They have positioned themselves as the best salmon fish brand instigating different management and market strategies. Management & Organizational Structure: In this era, for any company’s growth, key word is innovation across its entities contributing to its growth and management is the …show more content…
Tassal have Board of Directors / Non-Executive Directors and CEO’s / Non-Managing Directors as top level managers. And at the middle level of management, Tassal have different unit heads responsible for management functions. The mid-level management comprises of Chief Financial Officer, Company Secretary, Heads of AquaCulture, Engineering & Risk, People of Culture & QA, Safety, Sales & Marketing, Supply Chain and Commercial Services, Sustainability departments and Senior Manager Marketing.(Tassal Annual Sustainability Report …show more content…
Tassal Human Resource Management : Human resource management is the effective employment and development of the workforce involved in the processes and operations of the organization working towards the goals and objectives of the organization. It focuses on the liaison between the employer and employee. Gratton Says “The new sources of sustainable competitive advantage available to organizations have people at the centre- their creativity and talent, their inspiration and hopes, their dreams and excitement. The companies that flourish in this decade will do so because they are able to provide meaning and purpose, a context and frame that encourages individual potential to flourish and grow.” Gratton, L(2000) Living Strategy, London: Financial Times/Prentice Hall, p3. (Strategic Human Resource Management, p5., Raymond J Stone.) Tassal Human Resource Competitive Strategies: In today’s world, human resource management is playing significant role in meeting the strategic goals of the company. Information technology, building human capital, developing strategies of global human resources have become the main spectrum of HRM to keep competitive