TaylorMade Golf Company When it comes to golf equipment TaylorMade Golf product line is one of the leaders in the golf industry. They use all types of marketing strategies to get to their customer base but in the last 10 years they have been taking advantage of social media marketing as a major tool. TaylorMade Golf uses their Twitter and Facebook accounts to showcase new products to the customer segment that they are looking to enter. Titleist Golf use up to date performances of professional players using their product line to help gain a better share of the Business to Customers (B2C) segments. Customer Segment By using the B2C segment TaylorMade Golf product line can be focus on potential customers who see the equipment on social media who …show more content…
This media is publicly accessible using a smartphone or home computer. The customer can comment and read comments to use to make a choice. One visitor stated that the TaylorMade site had the best customer service, best products. He have played TaylorMade for 10 years now and haven't seen or tried anything yet that would make him change. With these marketing strategies TaylorMade saw an increase in sales of 16% on the first quarter 2016 and then increased to 23% the second quarter when golfer start playing more. With the marketing on the new M1 and M2 drivers. One of staff players, Justin Rose, won a gold medal in Rio which saw another increase in sales on the equipment. The number one player in the world Dustin Johnson played all TayorMade equipment and has won three times this year which help promotes the sales by using social media to promote …show more content…
TaylorMade major competitor now is Titlist Golf who does the same type of marketing but they have something TaylorMade don’t have anymore. Titleist has the claim today of having most of the top players in the world ranking using Titleist golf balls. What Titleist does well is focus on the one item that is use on every shot and that is the golf ball. By marketing the golf ball they know it can be played by any players who want superior results. Their slogan is known by all recreational golfers of “Titleist the best ball in golf” that helps market their product line even when golfers are not playing. When Nike Golf stop producing golf equipment the players under their contract could choose any company they wanted. The two top layers under the Nike line Tiger Woods and Rory Mcilroy change to TaylorMade which also increase sales on the