Mission Statement TD bank it is the by market capitalization and based on assets, and is the sixth largest bank branch network in North America.TD bank offers personal and business banking to more than 11.5 million customers. They provide a wide range of products and services from chequing and savings accounts, to credit cards, mortgages and business banking, to credit protection and travel medical insurance, as well as advice on managing everyday finances. TD Canada Trust makes banking comfortable with award-winning service and convenience through 24/7 mobile, internet, telephone and ATM banking, as well as in over 1,100 branches, with convenient hours to serve customers better. Target Market TD is TD Bank Group's customer-focused personal and small business banking business. They are target everyday people and concentrating on customer service. Such as small, medium, corporate customers and individual clients in need of financial services etc. Marketing Strategy Investment …show more content…
By taking presenting status of the prestigious and world renowned Montreal Jazz Festival TD was able to reinforce its reputation as the “Bank of Music” and marry the “music” brand with TD‟s “comfort” positioning. In addition, TD‟s sponsorship provided the bank with the ideal forum to introduce the stand-alone shield as the overarching brand umbrella that, moving forward, would represent TD and all its affiliates (Wealth, Retail, Insurance, and TD Canada Trust). Partnering with the largest and most prestigious Jazz festival in the world was the perfect launching pad for TD‟s new