Team BaldWIN aims to be the best producer in the high tech industry in regards to cost efficiency and maintaining positive market share. Our company will be launching one product each round to cater to consumers’ needs and keep them content with updated technology. Along with keeping customers happy, our company will retain a contribution margin at or above 30 percent. The high tech industry moves at a faster rate than the low tech industry. Throughout the rounds our company will calculate where the best placement is for our products in order to gain a competitive edge. Performance indicators such as being a forerunner in the market and having a consistently increasing share price will be assessed throughout each round. Decreasing expenses through investment will be a strong benchmark of the company’s success Team BaldWIN’s overall business objective is to combine two different strategies to develop our own. We aim to target technology oriented customers while keeping R&D, production, and material costs low. We seek to gain a competitive advantage by having accessible products, high customer awareness, and excellent performance. …show more content…
We want to attain high income individuals and business owners who desire only the best for themselves; the newest and most advanced sensor technology in the world. BaldWIN strives to be the “Apple” of the sensor industry, high cost product line with a high number of loyal and returning customers. "Given a 10 percent chance of a 100-times payout, you should take that bet every time. Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it's going to work, it's not an experiment” (Mullaney 2017). Our focus is similar to Jeff Bezos’s, to innovate and take risks in order be the best for our consumers. Challenges will be faced to become the most advanced sensor technology company, and our company must face those challenges head