Teladoc Essay

Teladoc Inc.: Physical & Technological Resources Teladoc Inc. is a well-established brand in the U.S. market, but will require a business plan to operate in the global market. Teladoc must first identify the physical and technological resources, implementation schedule, project review process, and leverage the concept of intrapreneurship. Physical resources include buildings and facilities, IT equipment, materials, insurance, and security. The technological resources for Teladoc’s expansion would include intellectual property, software licenses, protection by copyright and patent, and accumulated experience and skills. Teladoc Inc. offers virtual on-demand telehealth solutions that are primarily utilized via the Internet and computer software. Teladoc will not occupy a physical building or facility outside of the United States. The expansion of Teladoc products into the global market will utilize an existing office space in Teladoc’s headquarters in Purchase, New

Teladoc will utilize its own brand and logos for marketing telehealth products in the global telehealth market. The International Trade Commission (ITA) provided techniques that are used to protect intellectual property while U.S. businesses expand products into the global marketplace. ITA suggests that U.S. businesses conduct an IP audit that supports the company’s export marketing plan, establish business ownership, evaluate partnerships if needed, monitor the use of IP, and have an enforcement strategy (ITA, 2014). Teladoc is a well-established brand so it is not necessary now to pursue a global partnership. Teladoc will utilize its own legal, technical, and security staff to monitor the use of intellectual property while operating in the global