Man’s best friend has been used to convince many consumers into buying or doing things in a variety of commercial and advertisements. Now Subaru is using dogs in their newest television commercials to promote their cars. Subaru debuted a “Dog Tested, Dog Approved” outdoor version set of commercials at the beginning of the summer in 2012. These commercials showed a group of dogs that are a variety of breeds doing different human activities, like camping, going to the beach and going through snowy mountains with their Subaru cars. The company was trying to persuade people to purchase a Subaru, by using different sceneries, humor and animals in the commercial. This advertising technique incorporated things that many people love and enjoy while creating a favorable draw for outdoor and animal lovers alike. It also leaves a lasting impression making the consumer thin about the Subaru and hopefully leading the to purchase a vehicle. Subaru has a partnership and donates to the ASPCA, American Society for the Prevention of Cruelty to Animals, since 2008. They have made these “Dog Tested, Dog Approved” commercials to help raise awareness to this nonprofit organization. This is a great technique because it tugs at the heartstrings of many animal lovers. When the public realizes that the Subaru …show more content…
These release dates were specifically chosen to attract the best audience and to attract drivers who are interested in either warm or cold weather and activities done during those certain seasons. Subaru also purposefully did not make these commercials location specific, by having scenes located in different geographical areas from the hot ocean to cool lakes to snowy mountaintops. No matter where a potential buyer lived one of these commercials could relate to them; it just had to wait for the right season to