The words information and communication are often used interchangeably but, they project different things. Information is giving out, letting people know a certain idea whereas communication is getting through. It focuses on creating a relationship and adaptability to that idea and therefore, communication plays one of the most important roles in the success of an organization. It is not just in the words, the magic is in the attitude that an organization grows with. Persuasion is considered to be a key factor for enlightening stakeholders and members of the organization with information and to win over customers. McKinsey has chosen to use a unique pool of experts of leading organizations and scholars to project their opinion over the relevance of existing frameworks and tools and how to use them in this ever changing world. In contrast, Telstra has chosen to display its objectives, strategies for goal achievement and its performance in 2013 through a published report "Telstra …show more content…
The motto of this iconic Australian organization is to carry out operations with sufficient energy , reducing carbon footprint, delivering greener products and services for the future, drawing plans and strategies to attract potential customers and therefore, increasing their market. Telstra wants to create an everlasting impact and so, it strives to be the protagonist of telecommunication industry. It wishes to revolutionize by changing people's lives domestically and internationally, giving them the ability to stay connected irrespective of their social and financial status. "A good rapport is priceless”. The sustainability council chaired by the CEO and incorporating Telstra’s governing team, aims to achieve total customer satisfaction. (Telstra 2013 pg.6). The pie chart depicts the 5 essentials of Telstra, which help in running the