The Internet has reformed the way we deal with shopping. Even if we do not regularly buy online we search online for prices, product specifications and availability before going to the market. A study by IMRG last year finds over 60 per cent of smartphone shoppers are planning to do their Christmas shopping by phone. Many of these customers admit to showrooming, a method that involves browsing high street stores to find the product they like and then by buying via a smartphone or tablet computer at whichever online retailer offers the best price.
The pace at which customers shifted spending from the traditional stores to online has shocked retail bosses, even those who have capitalized heavily in their digital operations. Tesco is the biggest
…show more content…
Consumer’s growing poise in the reliability of internet retailing meant that they left Christmas shopping until much later in December, while they are also spreading their expenditure around different retailers. The retailers without an online service have been left behind. Tesco is one of the UK biased online retailers that has already been spreader around and reaches in other countries. Online shopping has become the key to build a customer based other the globe and Tesco is duly on the way of achieving the …show more content…
The 0.7 per cent rise, compared with the previous quarter, was aligned with expectations and showed a significant improvement from 0.4 per cent growth in Q1. However, the recovery remains unbalanced with the services sector rising by 0.7 per cent and therefore contributing around 0.5 percentage points to overall growth. Construction output was flat and manufacturing output fell on the quarter. This latest data shows a much more positive picture than previously and supports our underlying assumptions that consumer spending will be strong given the positive backdrop for