After reading “Tesla Has Something Hotter Than Cars to Sell: Its Story”, the article describes why does Tesla’s story is important from the marketing point of view. Primary, Tesla’s marketing focus was to create an electric, environmental friendly, nonfossil-fuel vehicle. The idea of having an eco-friendly vehicle is barely mentioned anymore. Now, Tesla is associated with far more technological advantages, than any other car manufacturer. They are planning to create entirely self-driving vehicles, that will be able to cruise streets nearly full time. That way, Tesla owners would share their vehicles when they wouldn’t be using them, during that time Tesla’s vehicles itself will transport other passengers, which would serve Tesla’s version of