Tesla’s current organizational structure includes three main features • Global hierarchy - Global hierarchy refers operational offices are set oversees for international business, it allows Tesla to control their operations internationally. (Dyer & Gregersen,2016) • Chairman & Chief Executive Officer • Chief Financial Officer • Chief Technology Officer • Vice President – Vehicle Engineering • Vice President – Powertrain Operations • Vice President – North America Sales • Chief Designer • Vice President – Manufacturing • Vice President – Autopilot Hardware Engineering • Vice President – Worldwide Services & Deliveries • General Counsel • Global centralization - Global centralization is the structure which allows Tesla can control the whole …show more content…
The advantage is global hierarchy and global centralization allow Tesla to extent their business internationally, control the operations globally from central headquarter. Mini mal regional divisions allow Tesla can adjust the marketing strategy to the different regions to support the regional market. However, centralization structure limits the actions of regional divisions to conduct proper strategy for the local market. (Dyer & Gregersen,2016) To avoid the disadvantage, Tesla need to distinguish what kind of issue needs to be centralized control by headquarter and what decision can be made by regional divisions. Regional divisions use to the local market better, so some of the operation decision such as marketing campaign or sales service can be made by the regional divisions. (Dyer & Gregersen,2016) Furthermore, Tesla need to control every steps in the product chain by central headquarter to reduce the cost and have better management on the product deliver, so that Tesla can have more efficiency performance to meet the market needs. (Dyer & …show more content…
(shiva,2014) • Energetic working environment Tesla ensure that their managers and employees enjoy their work. Tesla employee is always passionate to work because the working environment is friendly and fun . Because of Tesla friendly environment all those employees gives their 100% to achieve their target. No one guaranteed that employees had 100 satisfactions and enthusiasm at work. However, innovation is a platform to ensure fun and energy during work .therefore tesla is implementing this system in the work place . which will help to encourage creative ideas and innovative solutions within Tesla. ( Tidd & Bessant, 2014) 9. How will you measure innovation in your company? There is no best indicator to measure innovation because a single measurement process can sometimes have a negative impact on the innovation process . Therefore Tesla will be using a set of metrics to measure the innovation process therefore the value of the innovation will increase within Tesla. (Sharma & Chrisman