Texas Swot

SWOT ANALYSIS AND STRATEGIC ALTERNATIVES

SWOT analysis of the company helps to understand what are the qualities it poses and the broad area where the company can enter to gain advantages. On the other side, SWOT analysis figure out the area where the company lacks and had severe effect in its business. In addition, it helps to identify the possible obstacle that the company might face while leaning towards its mission and vision. Based on holistic view of the case company, analysis of the company’s strength, weaknesses, opportunities and threats has been identified. Strengths and weaknesses are the internal factors of the company that can be controlled by it but opportunities and threats are the external factors that cannot be controlled

It is also about reaching the destination in time before other comes in it. This will help to gain competitive advantage of the company in the market. Porter (1980) describes strategies as the response of the company in its business area. Furthermore, Porter mentioned that all the strategies formed by the company falls into either of the three market strategies; cost leadership, differentiation, and focus strategy. The first one known as cost strategy is all about the number of companies competing with low price of their offerings in the market. It is also a price war strategy. This strategy is very common in every kind of projects where companies bid to get it. In case of construction companies business also it is very common to get the construction project. The second strategy is the differentiation strategy that is all about diversifying the products of a company. This strategy is formulated by the company when their products are already available and appreciated by the customer in the market. Once the product pass the maturity stage then there comes a need in change or modification of such products. A successful differentiation strategy can gain brand awareness and furthermore it creates customer loyalty. The last strategy known as focus strategy is all about the identification of niche market meaning that its mission is to create

As mentioned by Porter (1980), most of the new entrants want to specialize their products in small market and catch high market share. The same strategy can be applied in case of JIEB since it is focusing in small areas to operate its business. In addition, JIEB can focus for several years in this market considering it as its focused market segment and continuously deliver quality work. As mentioned earlier, the machinery equipment available in JIEB assets list already provide cost advantage compared to its competitors. All the work qualities delivered by the company is monitored and evaluated by the sponsors and the local people. Focus strategy combined with the company’s delivery of quality work and its advantage of production cost can help it to gain popularity in the market. It will not only satisfy the sponsors and locals but also catch the eyes of bigger companies who will then consider collaborating when they come to the JIEB’s working areas. The advantages of collaborating with big companies are very broad. It will increase the experience of working in big projects and further add the technical skills of the personnel and increase the knowledge of management system to run the growing company. Other stakeholders such as suppliers, creditors, and skilled persons are also interested in working together with the case company. Most