Carl's Jr. Restaurants is a fast food restaurant chain globally recognised by their sexual-containing publicity. Paris Hilton´s ad for the company in 2005 represents women's social group as an item to sell their products by portraying a celebrity, using the copy as sexual reference and giving food multiple meanings. Since one of the best methods to release a product and sell it profitably is to include sexy women on advertisement, the company tried to create an effect on people by using a celebrity. The ad shows Paris Hilton a popular socialité of the 2000´s posing next to the newest hamburger the restaurant released. The ad creates an unconscious effect on people, especially with men clients, that whenever they are about to buy the hamburger …show more content…
The tone of the text is a sexual, funny, double-meaning one because of the different audiences that will see it, men will actually find it funny to compare sexual references to food while women will feel a bit uncomfortable whenever near the text. Consequently, by saying “it's gonna get messy” another sexual reference to oral sex is created (also related with size) when referring on how physically someone ends up after either sexual actions or eating the hamburger that is linked to pleasure. By using juxtaposition and separated paused sentences, the message is sent clearer and simpler in order to make super people get either of the meanings of it but as plus, women are seen as the mean to portray a product. Given that in current society sexuality and eroticism is considered normal in publicity, the company intentionally sexualises food in order to create more consumers thus making food look sexy next to women. The image of the hamburger being shown as the major part of the ad is the main focus of the audience, and the linkage between size with quality, pleasure and effectiveness is created. A similar language is commonly used to describe both. food and sex, but in this case it is not the same language but the same sentences. These catches customers attention but is also a contribution of the growing of a toxic cultural environment in which we live in. It links to the punny and sultry tone of the