Textual Analysis Of A Commercial

Improving Lives With Commercials Be Smart, Don’t Start: many children who have grown up through the recent years have heard this slogan many times. Smoking cigarettes have become an unpopular activity for today’s adolescents and young adults. Yet, there is still need to warn people about the effects of smoking. In an anti-smoking commercial shown during a break in the 2016 Grammy awards, a new kind of message was brought to the attention of viewers. The commercial is called “Smoking = No Cats = No Cat Videos” which served as a good tag line to the commercial. The video9jm reminds people why smoking is not only a threat to them, but to the animals they own. Although the commercial does not have a lot of facts, it got a lot of people’s

Throughout the commercial funny videos of cats play, prompting the viewers to not want to look away. The video is funny and cute, which is not a common trait anti-smoking commercials posses. Videos that are gross are typically very effective in getting people to not want to smoke. But, in today’s society, people are already aware and well informed about how smoking can affect them personally. This commercial is not the same as the others and it’s differences cause it to be more appealing to watch and more likely to catch people’s eye. For the first time a smoking video is not focusing as much on a person hurting themselves, but on a person hurting their pets by smoking. This is both a good and bad thing because it does grab people’s attention but it does not relate to as many people. The people who do not own pets are not really affected by the commercial. Nevertheless, the people that do relate to this video are largely impacted emotionally by the message the commercial is revealing. By incorporating humor, the commercial keeps the viewers attention and makes the commercial memorable. It can consequently cause people to talk about the video after it is already over. Many people can relate to the video. If a person watching the video smokes and owns a pet, they feel bad or sympathetic. This causes them to relate to the video and remember how it makes

Throughout the video, as the clips of cats play in the background, words appear on the screen that give the viewers small facts that inform them on how smoking can affect cats. One of the statistics the video included was that “cats are twice as likely to get cancer if their owner smokes.” This statistic played with the emotions of cat or pet owners watching the commercial. This caused watchers to have sentimental feelings about what they are watching. In the video the cats are being fun and playful and everything is happy, but then the audience figures out that the cats could die because their owners smoke. The video does not have many words in it, but the words it does incorporate create credibility for the video and it causes it to hold more emotion. This video also conveys the message through one of the funny cat videos shown. In the video the cat is riding around on a robotic vacuum cleaner. By the end of the commercial it shows the robotic vacuum again almost as if the cat had died. This is a great way the commercial shows the effects of smoking but it does it in a creative way. The words and the videos both advise people that by smoking they put their pets lives at risk. By doing this they cause people to have a sense of urgency. Nobody wants to lose a pet so it makes people feel they need to quit right away to save their pets. Which is the whole reason the video was created in the