Using the ABC/Disney merger as an example, discuss how these environmental forces create threats and opportunities for the various firms. What are the potential benefits to the parties involved from a merger like this? When ABC and Disney merged back in 1995, some of the threats faced by other companies include, Disney 's increased coordination and consumer base, fewer outlets for programs, the increased resources that Disney now had to convince new consumers to switch, and the publicity that comes with a merger. However, some opportunities that competitors will face with due to the merger include, the potential to sway Disney/ABC customers into changing their loyalties, the opportunity to persuade new consumers that the merger will be