The Age Of Surveillance Capitalism By Esther Brown

1372 Words6 Pages

Human rights and free will remain integral in proper lives as they help the define, organize, and choose their future. However, over the recent years, free will, especially for young black women, has been threatened by Surveillance Capitalism, as the author of The Age of Surveillance Capitalism, Shoshana Zuboff, describes. The young women's right to free will have been put under systematic threat due to parasitic economic logic and the adoption of the architecture of behavioral modification attached to the goods and services currently produced for young black women. Looking at Esther Brown from Zuboff's perspective is complex because she belongs to a time in history when surveillance was not mainstream, and neither was it adequately recorded …show more content…

Freedom in the society that Esther's lived in would not arise for free due to Surveillance Capitalism. The government and other entities have capitalized on people's freedom to help drive their parasitic economic agenda. Zoboff believes that the production of goods and services has been architectured to drive the behavioral modification agenda. To fight this, young Black women embarked on a fight to realize freedom, reduce discrimination and ascertain free will in the future. Zoboff states that women have sought to enter a "movement that aims to impose_ a new collective order based on total certainty" (Zoboff 327). The motive behind the reform and women's rights movement is to ascertain market democracy, women's freedom of will, authority, and new behavior modification methods that Surveillance Capitalism does not define. This can help give women their free will and the right to decide and define their future. Similarly, despite growing up in a highly women-criminalized society, Esther sought to promote social movement and revolution meant for women. The reading states, "a revolution in a minor key unfolded in the city, and young black women were the vehicle" (Hartman 228). Based on the reading, Esther's social movement aims to make women social visionaries and innovators worldwide. Therefore, following the criminalization of young black women and denial of free will, they did not hesitate but were fearless to join social movements and revolutions meant to liberate them from this menace and take control of their