In my organisation (non-profit), where previously relied on traditional marketing, have been combining the benefits of traditional advertising with those of digital marketing, and finding new ways to blend them together.
It is especially important for my organizations to have a strong online presence, as the causes rely heavily on our supporters. And since we already have to deal with tight budgets, Social media is a cost-effective option for nonprofit organizations to market themselves without needing an exorbitant amount of funding (Lake 2016). In my organisation, the structure of marketing is based on communications and donor relations activities, where using content marketing can be an effective way to raise awareness and support. For
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Use the opportunity to reinforce who the nonprofit is and what it stands for.
2.Education – utilize social media to provide information to the public about the issues your organization addresses. For example, share links to news stories or studies that support your mission, even if the news is about other organizations. Properly engaging in social media may keep your organization at the forefront of people’s minds. Use the opportunity to reinforce who the nonprofit is. YouTubes – upload and share video clips with the public. Like Flickr, another multimedia source to share events and activities.
3.Marketing and fundraising – while you don’t want to bombard your followers with messages of your nonprofit’s latest event or fundraising campaign, it is appropriate to occasionally reach out in this way. Social media can and should augment traditional marketing and fundraising techniques. Grassroots organizing/calls to action – social media is a powerful tool in mobilizing groups of people to volunteer or attend events. It’s also useful in times of great need or disaster. In 2009, a global Twitter event, “Twestival,” launched with the goal of providing clean water in Uganda, Ethiopa and India. The event raised more than $250,000 ( PCB