The Coffee Economy That Bloomed Out Of Nowhere Summary

The Coffee Economy That Bloomed Out of Nowhere

Nobel, C. (October 27, 2014). The Coffee Economy That Bloomed Out of Nowhere. Accessed on October 28, 2014 from http://hbswk.hbs.edu/item/7605.html

Article Summary

This article starts off with an introduction of a city called Soconusco, a major coffee exporting city, since the twentieth century after until now. (Nobel, October 27, 2014). The author Nobel acknowledges that the article is based on a Harvard student Casey Lurtz and her ongoing research named "Markets of Progress: Coffee, Commerce, and Community in the Soconusco, Chiapas, 1867-1920.” According to Lurtz, the city of Soconusco was a small land that did not get much of Mexican government’s help, but this city became a profitable land

On top of her education with graduate program at Northwestern University in journalism, she also has experience of being a writer at different places, such as The Street and the Air Force Times. There is, however, no mention about Nobel affiliation anywhere; therefore I took off five points.

Information/Content 20/30 – This article is recent one—published on October—and seems unbiased. Even though it was written entirely based on one research, considering that the research is backed up by documents found in Mexico and approved by the Harvard Business School, I did not deduct any points. Instead, I deducted five points because it lacked in completeness; the article do not give other possible reasons why coffee economy at the city of Soconusco bloomed, compared to other places that also planted coffee. Depth of coverage seems somewhat weak in similar reason, which led to deduction of another five points.

Structure and Format 20/20 – Usage of headers and divisions in the article was very help for my understanding. Other checklists of this criterion—such as reader friendliness, writing conventions, language use, overall format, and text comparability—seem to be met