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Starbucks Swot Analysis Paper

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Introduction

Starbucks is a US based corporation that has established itself as the market leader in the coffee industry with its unique portfolio of around 87,000 unique drink offerings that mainly consist of different variants of coffee, & also includes tea, a range of fresh foods, & other beverages. Their exhaustive chain of coffee shops offer a social experience combined with high quality coffee & beverages, have significantly contributed to their success. With over 21 billion US$ in 2015, 19.286 billion more than it's nearest competitor, Costa Coffee, the company has been growing by reinventing itself through clear understanding of evolving customer expectations & changing market trends.

Starbucks managed to recover from the impact of 2008 global financial crisis & grow in revenue & …show more content…

The company's decision to use technology to enable decisions has borne fruit, with the number of mobile users increasing by 25% on an annual basis ever since it was introduced. The company also offers free wifi for customers, knowing that customers are very closely connected to the internet. This has resulted in some people making Starbucks stores their place of work. In some stores, the company has taken it a step further, offering high-speed wifi for startups & freelancers, increasing the appeal for the place.

Starbucks identified that customers have unique preferences when it comes to their beverages. The company offers around 87,000 customisation options to its customers, ensuring that there is something for everyone. The baristas at their stores are specially trained to ensure that they have very good knowledge of coffee. The fact that Starbucks is the one of the first coffee shops where your name is written on your cup is a indicator that small things can impact the success of your company in a big

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Whole Foods Market is a popular grocery store within the United States. The company was founded in 1980 in Austin, Texas with the location being only 10,500 square feet with a total of 19 employees (“About”). The company began its first expansion in 1984 with locations in both Houston and Dallas (“About”). This expansion continued in 1989 with the addition of stores on the West Coast; Whole Foods also expanded through the acquisition of natural food chains like Nature’s Heartland of Boston (“About”). At the start of the 21st century Whole Foods opened another location in Manhattan, which created interest within other industries (“About”).

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Political • Growing demand and supply shortage has increased world coffee prices. • Favorable advantage to accessing raw material through supplier relationships. • Fair-trade practices include its Coffee and Farmers Equity (C.A.F.E.) program among other fair trade policies and agreements. • Starbucks adheres to local, national and international government laws and policies and tightly control labour practices, avoiding scrutiny and negative imagery from being a large corporation. Economic • High industry sensitivity to the macroeconomic factors affecting disposable income, a main industry driver.

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As the competitive advantage of the company is to differentiate by delivering a unique customer experience by focusing on those four aspects Starbucks ensures that their process deliver their value proposition. The key aspect of their operations in store relates to personalisation and customisation of products as well

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In order to avoid Starbucks in the process of mistakes, so rely on the procedure responsible for ensuring that there is no conflict between the strategy and policy, so that every action Starbucks can proceed smoothly Human Resource Cycle  Recruitment & Selection  Starbucks will be based on the existing staff of the generous conditions to develop employment requirements and selection criteria. Starbucks will require that candidates be polite, have the potential to provide customers with quality service, to ensure that the basic performance of the service. The Starbucks selection criteria will hope candidates have a strong learning ability and can continue to learn in the workplace as their current employees

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