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The Cultural Indicators Project By Lyndon B Johnson

322 Words2 Pages
Those who spend a large sum of time watching television tend to perceive the real world in ways that emulate the repetitive depictions of society on television (2010), at least that’s what cultivation theory predicts. Cultivation theory was conceived by George Gerbner in 1968 when he created the Cultural Indicators Project in order to record the effect television has on it’s viewers. The Cultural Indicators Project’s first study was assigned by Lyndon B. Johnson for the National Commission on the Causes and Prevention of Violence (1986). Johnson formed this assignment to address the violence being carried out in American culture. Consequently, the Johnson administration was extremely interested in the effects television violence had on it’s
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