Introduction on brick and motor vs online The dynamics of Travel agencies in Australia have rapidly developed and changed as the ever evolving technology continues to grow. From the first plane ticket sold online in 1995 through to the airline industry moving to purely electronic ticketed in 2008, now in today’s day airlines are now starting to provide online booking systems very similar as to what an online agent would offer. The future of travel agents is largely dependent upon the existing brick and mortar travel agents and how they can manipulate existing market and continue to transform to compete with the online market. Brick and mortar will still be a viable business in the future given the ability to tailor things to anyone’s need unlike an online based services, brick and mortar business have the advantage of being able to reassure and help people whom aren’t internet savvy or new into the travelling scene. Future of travel agencies The future of the travel agency is trending towards online but given that there is always evolving technology and ideas this cannot be predicted 100%. Brick and mortar agencies will always have a small market with people whom are new to travelling or not internet / …show more content…
Bricks-and-mortar travel agents have been heavily impacted by the rise of online-only operators, with those that didn’t adapt quickly enough to the digital age soon finding themselves losing relevance. Flight Centre has long been the bench mark for ‘traditional’ travel agents that made a successful transition to a multi-channel service; whereas Booking.com, on the other hand is strictly