The Fabulous Fifties: A Case Study
In “ Commodify Your Dissent” article, Thomas Frank shows his point which is based on the American cultural ideas in the 1950s. It has a lot of difference between two lifestyles such as fashion, education, and technology. So that, I agree with Thomas Frank’s contention that marketing no longer promotes conformity but, rather, promotes “never-ending self-fulfillment” and “constantly updated individualism” (paragraph 6) because humans’ trends ,interest, and culture is always changes by the time. When the humans ‘ lives develop increasingly, humans ' needs gradually improve. Comparing to 1950s, the technology in modern life is developed significantly, so advertisers also have to change to match consumer trends to get their attention.
Block A/D Era of 1926 - 1950 Era Paragraph Final Draft America has had its ups and downs, but with every death, comes a birth, and with every disaster, comes a creation or idea. This is why, the era of 1926 -1950 was meaningful to America because of the casualties from Adolf Hitler’s actions, the creation of the Golden Gate Bridge, and the series of severe dust storms during the Dust Bowl. The first event that made the era of 1926 to 1950 meaningful to America was the casualties of Adolf Hitler’s actions. Adolf Hitler was an Austrian born politician.
Life in the 1920s and 1950s While some similarities were noticeable between the 1920s and the 1950s, the differences were striking. The 1920s was known as the beginning of modern America. The 1950s was known for its lucrative prosperity and anxiety. Both eras’ were similar in their economics. They differed in politics and society.
There is a conflict over if the 1950’s been the happy days or was it the bad days. There were many new things starting to come out, we had just came out of war and are producing many new things. What was more important? The 1950’s were not the happy days.
The 1950’s was characterized as a prosperous and conformity for various reasons. One of the main reasons was the development of the suburbs. Since a lot of the black people migrated to the big cities there was rich and middle class families left to live in the suburbs areas to escape the crime of the cities. This mass migration later became known as the “white flight” (Document A). The 1950’s was the times when the American soldiers were coming back home from WWII and many new babies were born.
How did the events of the 1960 change American policing? The first major change that was development in 1960 's was an academic establishment. This had a direct impact of how police management and administration looked at the scientific approach to police in today 's world. The 1960’s were also responsible for the National Advisory Commission on Civil Disorder (1968).
The movie’s setting was in the 1950s – 1960s. As I mentioned earlier about Sandy’s sleepover with other Pink Ladies, as she tried a cigarette for the first time and did not liked it. But on that time, trying cigarette and a series of disco parties back at that time were actually social norms. If the story took place during this time, then they won’t be smoking around the house or going to drive-in movie theatres.
During his speech addressed to the UN general Assembly given on September 25,1961, John F. Kennedy stated, “Conformity is the Jailer of freedom and the enemy of growth.” In other words, if we all accept the circumstances and go with the flow like dead fish, how can we know what we are capable of accomplishing-how much we can grow, especially as a nation? Conformity can be defined as the compliance with standards, rules, or laws or the moment you willingly chose to fit in when you’re meant to stand out. In the 1950s, a flood of social conformity washed over the country and had people leading similar and stereotypical lives. Many, at the time, strived for the comfort and simplicity depicted in TV shows such as “Father Knows Best” and “Leave it
To get a glimpse into the effectiveness of advertisements during this period, one can inspect the brilliant advertising campaigns targeted at middle class women. The women were taking care of the home and would thus be most interested in many of the new household items for sale. The advertisements were meant to have consumers associate emotions and ideals with products. For example, The Kellogg Brothers and Charles Post both succeeded in making the American public associate cereal with healthy eating, and thus cereal became a staple of American eating (Eversole). In summary, there was a cyclical relationship between industrialization, innovation and consumer culture.
As World War II came to an end, the United States entered the 50s. This decade became a major influential time that brought many cultural and societal changes. Categories such as the economy, where a boom in new products increased, the technology world which incorporated new medicines and computers, entertainment when the television became popular and the overall lifestyles that Americans adapted to. All of these topics reshaped and created several advancements throughout society during the 1950s.
The 1950s within the United States of Americas was categorized as a formalist and lucrative for numerous purposes. The United States was un-doubly the planet’s strongest military power. The initial and highly extensive of these reasons which led to such a glorious age was the postwar-baby boom. Following World War II, an abundant amount of Americans wanted to have children after the US obtained glory. They felt that the following years upon
At the end of World War I and World War II, after women had taken over male jobs while fighting, men returned but women wanted to keep the jobs they had obtained when the war had ended (Stoneham). Women of the wars had gained lots of independence, but when the 1950s came around women lost it and became more domestic. The women of the 1950s returned back to the idea of being required to work at home and that they had no place in society. But 1950s women were more than just a passive link between working women of the war and political activists in the 1960s, the 1950s gave women the drive and motivation to be as strong in society that they are today. (Holt).
In a time of economic prosperity, a rise in the standard of living and rock and roll, also known as the “happy days”, the 1950s were a time looked back on with nostalgia. On the other hand, the 1950s were also met with many problems involving civil rights, the Cold War and McCarthyism. After the end of World War II, Americans came home to jobs available and a period of consensus. Consensus meaning there wasn’t much debate in politics. However tensions quickly rose throughout the nation when Joseph McCarthy made serious accusations about the State Department.
She bases her information on facts and historical evidence. Coontz discusses that jobs, marriage, birthrate and education were at very high points in the 1950s. Jobs were secure and came with great benefits. Coontz describes that when one takes a closer look at the 1950s they will realize that comparing it to the 1990s or the 21st century is absurd. Coontz also explains that the social society during the 1950s was different than the social society we have today.
The Consumption of the Kardashians Carling Hunt 500561747 Professor Jamin Pelkey TA: Michael ACS100-101 28 November 2015 The 20th century was an era of great transformation. It was the birth of department stores, automobiles and consumption durables. Advertising became a popular and effective means of promoting goods to the consumer through billboards, television, and print media. In turn, this revolutionized a modest, minimalistic way of life into a new culture of a consumeristic society (Mooers “Constructing the Consumer”). It was this revelation that sparked the gluttonous need for the ever new.
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