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The Fabulous Fifties: A Case Study

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The text states that the postwar era consisted of two distinct phases (Sivulka, 2012). The first phase known as the fabulous fifties lasted until 1953 (Sivulka, 2012). The war had just ended and service men returned home. Rationing had just stopped, and people made up for lost time by purchasing. The next phase is known as the atomic age. The atomic age started in 1954 and lasted until the mid-1960s (Sivulka, 2012). With everyone almost caught up on consumption, many corporations feared the spree would end with a horrifying depression (Sivulka, 2012). The advertiser was called upon in this second phase to encourage consumers to replace all of their products (Sivulka, 2012). Marketers during the fabulous fifties would sell sought-after goods

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