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The Five Guys Paper

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The Five Guys philosophy about burgers is about getting fresh, never-frozen burgers with all the toppings on their freshly baked buns. They use quality ingredients and focus on customer service by allowing customers to customize their burgers and fries by allowing them to choose from a broad range of toppings and sauces. There are over 250,000 ways to customize your Five Guys burger. They deep fry their fries in peanut oil, which is more expensive than other oils used in other burger establishments. Five Guys has become a recognized brand with loyal customers. Five Guys also believes their employees are important. They invest in them and pay them a decent wage. “Hire well-paid people and they’ll stay with you,” said Five Guys CEO Murrell. “Your customers’ interactions with your employees can have a tremendous impact on how customers view your organization” (Johnson 2016). Five Guys philosophy is not just about selling products, but about making better burgers and fries and the experience for their customers. My thoughts on the Five Guys philosophy are as follows. …show more content…

This is the core of their philosophy. Limited Menu: Instead of having a large menu, Five Guys focuses on a few menu items which will ensure quality and consistency to what they offer. Customize: Five Guys offers several toppings which allows each customer to customize their experience so everyone can get what they desire. There are over 250,000 ways to customize the Five Guys burger. Open Design: Five Guys has an open kitchen design so customers can see their food being prepared. This builds trust with customers as they can see the fresh meat and ingredients and builds on the customer experience. These are my thoughts and the positive philosophy of Five

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