The Ford Motor Company In The 1920's

The Ford Motor Company, which is has its headquarters in Dearborn Michigan, is a multinational automobile production company founded by Henry Ford in June 16, 1903. The company is one of the oldest manufactures of automobiles that is still existing today. The company produces passenger cars, trucks, tractors, vans, as well as automotive parts and accessories. The first car produced by Henry Ford was called the Model T. The Model T had a great impact in the 1920’s in American culture and lifestyle by introducing mass production. According to the article by Steven C. Stanford, “Henry Ford can take the responsibility for creating the American consumer ethic and the American middle class.” The assembly line was one of the greatest inventions that

In 2015, the company sold approximately 6, 635,000 vehicles at wholesale throughout the world. The majority of Ford’s revenue comes from the North American region, which is 65%. Ford receives 76.9% of its revenue from five markets. Consumers demand for Ford products has increased due to the increase in delivery service created by e-commerce. In 2014, Ford generated 1.9 billion dollars of pre-tax profit, 1.7 billion of that ended up as net income. With significant revenue coming into the company, allows Ford to greatly reduce its debt and pension obligations. Reducing debt and pensions allows the company to focus more attaining investment-grade ratings from credit rating agencies. Another strength from the Ford Motor Company is consumer loyalty to the company’s signature blue oval brand. According to the HIS Automotive analysis, Ford has taken the award for top honors for Overall Loyalty to Manufacture for five years in a row. Brand recognition is a major strength from Ford because, it attracts new consumers and businesses wanting to invest in the

These hybrid/electronic cars emit less CO2 and is more fuel-efficient then regular cars. These new hybrids creates a better brand image for Ford, it shows that the company cares about the environment and consumers concerns. In addition to that, Ford has had a lot of experience creating partnerships and alliances overseas with Japan. Ford and Toyota have been collaborating on new products for consumers, such as new hybrid cars for Ford consumers and new engines for Mazda’s for Toyota consumers. This alliance opportunity allows Ford to set up partnerships with other countries and automobile producers in the