QVC encountered challenges from the onset, but part of their success as a leader in the industry is how the company positively handled those challenges efficiently. There were five distinct challenges that QVC encountered: 1) pursuing a leading position, 2) striving for retail excellence, 3) searching for profitable products, 4) expanding upon customer base, and 5) positioning for future growth. In order to pursue a leading position in the industry, Segel raised a substantial amount of initial capital, employed some of the most knowledgeable television executives in the business, and extended their viewing range to millions of homes through cable and satellite systems. By using the sight, sound, and motion of television QVC gained instant success …show more content…
The efficiency of the well-trained call center representatives allows for quick processing and tracking of new orders, which are shipped within 48 hours after quality inspection. QVC’s experienced buyers search for profitable products to be sold exclusively on the shopping channel. To maximize profits, QVC has moved away from appliances and electronic devices to more well-known national brands. All products go through strict quality testing with only fifteen percent passing the first try and a third of them never get televised as a result of quality control failure. QVC has expanded their customer base due to entertaining program host and live product testimonial chats. For convenience, QVC offers an interactive purchasing service for customers with a single click of the remote and a credit program where they can extend their payments over several months. Consumers are enticed by QVC’s 30-day unconditional money-back guarantee policy and no hidden charges. Furthermore, QVC made a strategic decision by obtaining Send the Trend, Inc. that sells trendy fashion and beauty products, which enabled the company to reach more young female consumers. QVC is challenged with positioning the company to effectively grow