The great recession has been used by Amazon.com, for a chance to invest and become more and more famous in the world. This is a technology company growing from the old-age retail industry. It has a quotation of getting online goods from the people who make them, and taking them to the people who want them (Brandt 2011). Its innovation does not stop, hence being the most disruptive online retail company. The company has assimilated most of the American’s life than any other company. As the world is more dominated by e-commerce, Amazon.com has a major room to grow with the growing technology. The overall retail sales for the company has greatly increased and is still expected to increase more in the coming years. The company has maintained good