Based on my observation, the store effectively manages its spatial consideration. Although location is the least controllable factor, Giant Food Store has a full control of its layout, design, decoration, and atmosphere. Regarding the store layout, Giant Food Store has a grid layout. In the grid layout, the counters and fixtures are placed in long rows or “runs,” usually at right angles, throughout the store. This pattern is normal for the supermarket retailing where majority of the customers wish to shop the entire store. When I enter the store, I immediately recognized the grid layout. This type of layout helps customers to easily locate merchandise. In addition, Giant Food Store uses lighting designs to encourage sales for some products.