ipl-logo

The HGTV Dream Home Giveaway Sweepstakes

954 Words4 Pages

Sales promotions are promotions used by companies to advertise their products, goods, or services. Examples of sales promotions are contests, coupons, mail in offers, product samples, and rebates (Tanner and Raymond, 2010). Sales promotions can be used to increase immediate sales, stimulate interest, recruit new customers, or keep current customers interested in their products. There are many types of sales promotions and the ones discussed in this paper will include sweepstakes, point of sale displays, and price deals.
HGTV or Home and Gardening Television is a television channel that features programming on home improvement, gardening, and crafting. HGTV is widely known in the United States and features a yearly sales promotion that has been highly effective in generating buzz as well as traffic to HGTV’s website and it’s partner’s websites - The HGTV Dream Home Giveaway Sweepstakes. The HGTV Dream Home …show more content…

The dream home for 2017 features what HGTV describes as “a waterfront paradise with furnishings from Wayfair and located in the vacation destination of St. Simmons Island, Georgia” (Dream Home 2017, 2016). Every year, HGTV features its dream home complete with pictures of every room and allows entrants to enter on their website and also allows entrants to get extra entries by visiting their co-sponsors websites. For example, by visiting realtor.com, entrants can receive an extra entry. This is the 21st year that HGTV has done this sweepstakes since it has been wildly successful in that it has generated enormous traffic to its website acting as a vehicle of advertisement. However, not every country has the infrastructure to make giving away such an expensive prize, did I mention it

Show More
Related

Does Hy-Vee Use Marketing Strategies For Increased American Consumption?

1599 Words | 7 Pages

“The average American is exposed to at least three thousand ads every day and will spend three years of his or her life watching television commercials,” according to Jean Kilbourne, a leading expert on the effects of advertising (90). Consumer’s constant exposure toward advertisements is one of the reasons for increased American consumption. Advertisements are just one form of marketing strategies businesses use. Corporations use particular tactics, like commercials, store layout, and employee appearance to increase appeal towards consumers, which shapes their beliefs and ideas. Hy-Vee, an employee-owned grocery store on South Cliff Avenue in Sioux Falls, utilizes marketing strategies such as advertisements, their Fuel Saver program, and

Read More

Summary Of Reasons To Keep Playing The Lottery By Adam Piore

491 Words | 2 Pages

Selling the lottery dream is possible because paradoxically, the probabilities of winning are so infinitesimal they become irrelevant. Jane. L. Risen, an associate professor of behavioral science at the university of Chicago, she said despite our advances in reason and mathematics, we still often rely on crude calculations to make decisions ,specially quick decisions like buying the lottery

Read More

REI Stewardship Report

272 Words | 2 Pages

• Sales and product training REI company has good sales and product training, at the same time when employees have sales and product knowledge to provide customers with better and more professional services. Each REI store has a sales specialist who is tuned out of REI headquarters training. Each sales specialist will headquarter for a five-day Immersive Learning. Learning content includes not only the sale of products, but also provide simulation of the test venues for employees to experience how to use REI products in order to achieve their learning purpose. • Employee Engagement

Read More

Brief Description Of Travis Perkins Company Profiles

509 Words | 3 Pages

Amazing Travis Perkins Voucher Codes For You These are some surprising offers from Travis Perkins. The company launches numerous home building deals and promo codes in order to give you money-saving benefits. Just choose the latest promotion code and apply it when you buy

Read More

The Lottery By Tessie Hutchinson Summary

287 Words | 2 Pages

Tessie Hutchinson in "The Lottery" additionally faces something like Silky Bob in "Following Twenty Years". The story begins in a town and everybody was preparing for the lottery, in which they do each year. Mr. Summers, the occasions man, came up on the platform and set down an extensive wooden black box that contained the lottery champs. Mr. Summers declared a couple of individuals. At that point when Bill Hutchinson was called, individuals said he "has it".

Read More

Case Study: Vera Bradley

1563 Words | 7 Pages

Sales promotions are non-personal communication tools that will help simulate quicker and more frequent purchases of a company’s products. Vera Bradley uses this element to help produce a higher profit and get more consumers. For example, on time on the famous talk show, The Talk, every person in the audience received a free Vera Bradley gift cards. Other more common ways are promotional emails. A

Read More

Immigrant Royale Pros And Cons

756 Words | 4 Pages

If the contestant's revolt or protest by not participating while on the island, the prize shall rise until it reaches a total of 2 million dollars. Compliance with the tournament is mandatory, however, if participants are still being persistent we shall enforce authority to eliminate those who are to a close perimeter to the outskirts of the island causing them to move to the center to either fight for the prize or die a battle that could be rewarded greatly. The only people that will be thrown to the island are those who have been unemployed for 7 or more years or have been homeless for 5 or more years. The cycle of new contestants will renew every season once declared a winner diminishing the homeless to a 0 because the winner will soon be an eminent, wealthy member of society. Brought back to the place of origin and soon live in wealth to his or her spending.

Read More

The Lottery And The Hunger Games: A Literary Analysis

801 Words | 4 Pages

In "The Lottery," the town is beginning to prepare and

Read More

Escalation Of Force Essay

1205 Words | 5 Pages

The Escalation of Force: Specifically Less-Lethal Alternatives “What gets us killed isn’t the ability to apply lethal force; it’s the reluctance to use it, and the reason we’re reluctant is that we can’t make informed decisions. The rules of engagement that allow us to use lethal force mean that we have to tolerate a lot more abuse and risk. With a non-lethal-weapon option, you don’t have to accept the conditions offered” (Wilkinson, 2008) Law enforcement officers are one of the most visible arms of government, as they are only members of society legally authorized to take life or inflict serious injury to preserve order and enforce the law and therefore, they are entrusted with substantial authority and discretion (Miller, 2010).

Read More

The Free Market Is Impossible Summary

898 Words | 4 Pages

Advertising, sales organization, and product design

Read More

Marketing Mix Of Harvey Norman And JB HI-FI

1158 Words | 5 Pages

Introduction The purpose for this report is to analyse the marketing mix of Harvey Norman and JB HI-FI on two competing products, compare both marketing mixes to find the most effective marketing strategy. A marketing plan is a useful tool in the world of business. The four P’s of marketing are product (or service), promotion, price and place, this is a good way of defining the marketing mix. A successful marketing mix has many benefits, such as promotion can increase product sales, price can help stay competitive, product can help reach business goals and place can help your business target a specific audience.

Read More

Pricing Strategy And The Pricing Strategy: Dyson

1009 Words | 5 Pages

Nevertheless, Dyson must employ selective distribution given the product’s price point and their target consumers. The retailers in the firm’s current marketing channel—Best Buy; Bed, Bath & Beyond; Target; and Costco—align with the firm’s marketing goals. By continuing to utilize its multi-faceted distribution channels, the organization will be able to reach a large number of

Read More

Explain How Does Advertising Mirrors Society

1126 Words | 5 Pages

Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.

Read More

P & G Company Case Study

835 Words | 4 Pages

One example of P&G promotional advertising is Pantene shampoo, they mostly advertising use the easiest way of ' 'buy2-get-1 free ' ', this way, one needs to find the coupon on the shampoo that give the customer the ability to achieve this promotion. Customers will search for the two products with the coupon in order to get the free hair care product. This way, customers get influenced to buy a lot just to achieve the offer even if it 's unnecessary purchases. Furthermore this the sales will increases hence to the profit. The disadvantages of promotion is people think they shouldn 't buy just wait promotion to buy and another disadvantage Image quality may become tarnished If promotions in the rare category of products, promotions can have a negative effect on the image quality.

Read More

Advantages Of Marketing Communication Mix

3247 Words | 13 Pages

Advertising Marketers whom need to reach large, geographically dispersed audiences, often with high frequency, use advertising to promote their business. The cost per exposure is low, although the overall costs are high. It builds brand image, and may stimulate short-term sales, but it’s a one-way communication with potential customers. Personal Selling Personal selling is very effective in building customer relations and helping the customer move from the knowledge and awareness stage to conviction and action.

Read More

More about The HGTV Dream Home Giveaway Sweepstakes

Related Topics

Open Document