Over the years, fashion designers and lately fashion bloggers have relied heavily on fashion photography to publicize their themes and promote their products and designs. Since fashion photography started around 1860's it was growing up slowly. The field of fashion photography has been lagging behind compared to other artistic fields. It became more popular around 1910's, when fashion magazines such as Vogue and La Moda Practique started depending on photography instead of illustration and drawing. Fashion photography is growing commercially in the fashion world and in the art world. The fashion magazine Harper's Bazaar was the first to shoot models outdoors and in motion. Since the art of fashion photography gained recognition, a steady …show more content…
The process of photography has become easier and was facilitated a lot in synch with the development of technology. Taking a look at the fashion photography history and developing timeline it became evident that there is a clear difference in the process photography creation. Before the introduction of photography, there had to be a creative team behind the camera, a whole preparing process of models styling, hair and makeup artists and studio theme, following that the process of editing pictures and adding the touch or the unique signature every photographer …show more content…
This segment produces collections which might not necessarily be wearable and to the broad audience might seem a little 'crazy'. This type of fashion however is an artistic one and usually these designers seek to convey a certain artistic message to the viewer. It is self explanatory that this type of fashion needs an entirely different set and skill of fashion photography as the main focus is not to sell the garment, but to create a set of fashion photographs that continue to explain the garment or even create the story for that very artistic piece of clothing. That’s when the creativity plays a huge role. In order to have unique visually speaking image, you need to work hard in each aspect, and be skilled to create a visual that would help the garment but doesn't take away too much attention from the focal point which remains the