Understanding the Impact of Color on Your Solar Website
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Research: https://blog.kissmetrics.com/psychology-of-color-and-conversions/ http://agedleadstore.com/website-leads-decreasing-maybe-time-color-scheme-change/ Meta Description: NA
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A Change in Color Could Generate More Leads
Color is everywhere around us, so much so that we take for granted the deep emotional effect it can have on us. When we view colors, the information gathered by our eyes triggers a very rudimentary part of the brain to fire up our endocrine system and start generating hormones. These hormones course through the body and brain affecting our emotions, mood, and ultimately, our behavior.
Marketers and advertisers have been using color to trigger emotional responses in consumers for decades. There is an entire subfield of psychology devoted to studying the effect of colors on our emotions and mental state. The interiors of many prisons, airports, schools, and other spaces are painted specific colors according to the emotions we hope the people inside them maintain. But the effect of color on our emotions does fade with exposure.
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Unless your web developer, graphic designer, and copywriter all work for free (interns), a complete update will cost a considerable amount of money. An update to the color scheme of your site could do the trick without costing you nearly as much money. But what colors to pick?
Different colors can evoke different emotions for a variety of psychological reasons that most likely have to do with our evolution as a species. Regardless, you can use color in subtle ways to help convert consumers into leads. The trick is in knowing what colors to use where and for what. Read on for a quick guide to some basic colors and what the emotional states they