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Advertising: The Influence Of Television Advertising

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A notice or any kind of announcement in public using a strong medium of communication for promoting product service or any event is in common words called as advertisement According to Longman a shot film or set of words which pursued people to buy or use a service or give information about event or job which is about to happens "Advertising is the non-personal communication of info usually paid for Different means and persuasive in nature about products, services or ideas by identified sponsors through the various media." ( Bovee, 1992, p. 7) one of the very major and important reason of advertisement is to promote things on a large scale the promotion of the brand or any other product is always important for its survival …show more content…

Television broadcasting stations broadcast audio and video content in 21 century the advertisement through TV networks becoming the trend most of the companies 99 out of 100 try to introduced their product through TV advertisement in other words we can say that sending promotional messages of different products to large number of viewers to get their attentions by sending them audio and video content this kind of advertisement style attract more consumer and it is a beneficial for the advertiser according to most of the marketer there are billions of viewers around the world for advertiser to them TV is number one source of sending messages a little commercial about 30 to 60 second broadcast during the event of super bowl or Olympic can reach to large number of people The first Television ad was for Bulova Clocks & reached 4 thousand TVs most of the Television ads are placed on exact time they can be placed on strategic breaks during any programs or it can be at the start of any hour most of the news channel take a break right after the first flash of their headline there are number of huge sponsor shows are also happing sometimes advertising companies sponsor Television live broadcasting event like a football match or cricket match peek time in most of the TV networks is about at evening time during their prime time shows most of the high paid ads on air from 7 PM to late night 11 PM one of the very interesting thing about TV ads the attraction in the most of the ads most of the companies try to use their brand ambassador in their TV ads as well because most of the brand ambassador are can be are player or actor which can also have a strong impact on their fans this fan following factor can also influence them to buy the product as well the other interesting factor about TV ads is the factor of sex Appeal like an attractive man surrounded by a some beautiful woman’s because Television can some time dislike the idea of the ad so most of the advertising companies

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