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How Uses And Gratifications Theory And Cultivation Theory

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Every day, we can easily get news and information from media, like the newspaper, radio, internet. Media, a way to cover news. No matter the incident are positive or negative, media have the responsibility that stands neutral and reports it. There are four major theories that media used when they covering the news: Agenda-Setting Theory, Framing Theory, Cultivation Theory and Uses and Gratifications Theory. Now, in this essay, i will focus on how Uses and Gratifications Theory and Cultivation Theory was used when media report about “care for the elderly” new.

In Hong Kong, care of the elderly problem is very serious and urgent. Since the population of elderly keep increasing, in Government sector did not put enough resource to tackle this problem.in private sector, people who run the elderly home cut budget of care the elderly to earn more money, it causes elderly home lack of …show more content…

In this news, the media reported it with many photos, interviews, and video. It report after Cambridge Nursing Home incident one year, apple daily did not stop released news about the care of elderly. Since audiences are in active roles and use different media options and programming to gratify their needs, media companies report numerous. They try to put the effort of choosing and corporate with media in their daily life. Apple daily news wants to satisfy the reader 's news, add many elements to fit their need. Like, produce a short video to report the news and make cartoon video to make things easy to

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