Nowadays, the internet has played an important role in our daily life. Anything that customer’s purchases affects environment by means of delivery, whether they have the products can be delivered to home or drive to the supermarket. In earlier days people used to go to the different shops to purchase .Before purchasing as they didn 't have a great deal information and they are not easy access for detailed information on products. Due to the development of World Wide Web it has now become easy to access the products or services available worldwide without wasting time and money.
The Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global appearance. Lots of companies nowadays use the Internet to convey, communicate, promote and spread the information to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Customers use the internet not only to buy
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As (Joines, 2003), Certain characteristics make it more convenient for shopping, like the ability to view and purchase the products any time, visualize their needs with the products, and discuss products with other consumers. Online shopping not only through the website, now also shop with applications, such as Shopee and also social media app such as WeChat, Facebook and the others. By using the application seller can live chat with the buyer, then the buyer will more understanding about the products and also can negotiate lower price compare to the market. Using the internet to shop online has become one of the primary reasons to use the internet, combined with searching for products and finding information of the products. (Smith, 2003) , also state the consumers had never access to so many suppliers and products or services