Have you ever tried to influence the audience’s view on a certain subject? Have you ever found yourself arguing with someone over something you believed to be true, but you couldn’t find a way to convince them to believe you? If so, what other strategies you will try to convince your audience? Now, delivering clear and persuasive communication is becoming more and more important. The communicators need to try to make their point in a different way that best suits the message they are sending. To do so, the rhetorical approach can be considered as the most effective means of persuasion as well how to compete discourses shape our thoughts and actions. From this module, Learning Unit, the author established three great approaches that the writers can use to convince the audience. The rhetorical approach recognizes that what works in one situation may not work in another; communicators must be …show more content…
According to the Merriam-Webster online dictionary, the fake news can be used to describe a political story which is seen as damaging to an agency, entity, or person”. Based on this description, Boczkowski believed that the term fake news dates back to 1890, he wrote. “The only difference is that we never had the infrastructure to reach so many people as regularly as we do now”. He stated that the fake news “attempts to distort or misinform, many unintentional mistakes caught by the public and a suspicion that there might exist more unidentified ones”. He presents three effects that he sees as more damaging to our society. First, the new infrastructure such as Facebook and Twitter, social media are the sites where people are connected and have curated our own pages to reflect ourselves. Second, the lack of ability to detect bias in a media environment. Third, there is a watershed, in the cultural authority of knowledge that makes a difference to not only journalism but other key institutions of modern life, including science, medicine, and