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How is quantitative and qualitative research similar and different
Chapter 10 qualitative data analysis
How is quantitative and qualitative research similar and different
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U6: Establishing audiences Quantitative: Quantitative research is a form of research where people are asked something with a simple answer that can be quantified afterwards to represent a larger group. This type of research has simpler answers (yes or no) than qualitative which has more complicated answer (such as a paragraph of text) that can not be quantified but tells a lot more information with 1 answer. Quantitative research is quicker and easier to gather result. Quantitative research can be used for things such as seeing how much of the population in the UK like corn flakes. They would do this by making a survey with a simple answers for the person being surveyed to choose from, the people doing the survey would be people chosen at random
Data is collected to source out the most accurate answer. In every business they’ll receive a potential judgement on a group of information in regarding no right or wrong answer. This will give the business a factor to work against (a starting point). Which results to the best fit for the business whether its a wrong or whether it may make a positive impact. Qualitative analysis will judge the un-quantifiable information.
Quantitative research is the collection of data. Individuals carrying
It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into useable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables and generalize results from a larger sample population. I prefer quantitative data collection methods because they are much more structured than qualitative data collection
CHAPTER 5. INFORMATION & COMMUNICATION Quantitative v. Qualitative Studies Quantitative investigations are scientific, objective, and effective in describing phenomena in terms of magnitude (Balian, 1988). Quantitative investigations use numeric values and statistics to identify patterns, to objectively quantify relationships between variables, and to make predictions. In addition, because large sample sizes are used, data can be generalized to larger populations.
Among 268 participants, 54.2% were women and 41.4% had weight excess. Stratifying according to dietary pattern, 66 were strict vegetarians, 102 lacto-ovo-vegetarians, and 100 omnivores, and groups did not differ according to male-to-female ratios and age (Table 1). The frequencies of weight excess [26% (95%CI 15–37) versus 38% (95%CI 29–47) versus 55% (95%CI 45–65), pre-diabetes [21% (95%CI 11–31) versus 29% (95%CI 20–38) and 36% (95%CI 27–45)], and hypertension [18% (95%CI 9–27) versus 26% (95%CI 17–34) and 33% (95%CI 24–43)] were higher in the omnivores than in lacto-ovo-vegetarians and strict vegetarians, respectively. The omnivorous group showed higher mean values of anthropometric measurements including percentage of fat mass than the other groups (Table 1).
Qualitative Research is primarily analytical research. It provides understanding of underlying reasons, opinions, and motivations. It gives insights into the problem or helps to change ideas. The typical approach used is county-level panel data in this type of study to estimate several linear crime calculations along with how many people are gun owners. Looking at this type of information provides data, from across countries, states, and metropolitan areas, which seems to provide statistically significant associations.
236). Qualitative methods especially one that is based on grounded theories give the researcher the flexibility of maneuvering research frameworks in which new theories are discovered. Using quantitative methods for this study will be difficult because it does not involve much numeric figures rather deals with phenomenon. However, there are some disadvantages associated with qualitative methods such as the inability of the researcher to control the influence of bias and rigidity. Also, qualitative research often is expensive to conduct and requires experience especially in transcribing and coding
It could also be defined as social research that uses empirical methods and empirical statement. Since quantitative research is about collecting numerical data to explain a phenomenon, particular question seem immediately suited to being answered using quantitative method. Quantitative research is a systematic process used to gather and statistically analyze information that has been measured by an instrument. Instruments are used to convert information into numbers. It examines phenomenon through the numerical representation of observations and statistical analysis.
Introduction Qualitative research are those kind of researches that an outcome is obtained without the application of statistical methods of data analysis (Strauss and Corbin, 1990 cited in Golafshani, 2003). However, the qualitative research takes a direct approach, where the researchers arrive at a conclusion through the observation of events as they occur naturally without external interferences (Golafshani, 2003). Ethical and methodological issues may arise, therefore in order to demonstrate the legitimacy of Qualitative research it is important to integrate rigour and trustworthiness. Potential ethical issues There is the need to take into consideration ethical issues that may arise from conducting qualitative researches.
3. QUALITATIVE RESEARCH THEORY 3.1 QUALITATIVE RESEARCH Qualitative research is a form of research in which the researcher collects and interprets data, meaning the researcher is as important in the research process as the participants and the data they provide. Reason and Rowan (2004) have argued that the core element of a qualitative research approach is to connect meanings to the experiences of respondents and their lives. According to Clissett (2008) qualitative research involves a variety of research methods that can be used to explore human experience, perceptions, motivations and behaviours. Qualitative research is characterised by collection and analysis of words in the form of speech or writing.
Introduction A qualitative study focuses on natural settings that are associated in everyday life. Typically, qualitative researchers often do their study on smaller sample sizes as they are not looking to establish a statistical generalization in their findings. Qualitative research does not involve statistical measures or quantity of any kind, instead it is the study that involves lived human experiences. A lived human experience can be interpreted as gaining personal knowledge in everyday life by living through something or being involved in life events.
1. Student details: 1.1 Name: Vaghela Deepikaben Maganbhai 1.2 Student ID:1525258 2. The programme of research 2.1 Title: To evaluate customer satisfaction in restaurant industry in India. 2.2 Research Objectives: • To explore the relationship exist among these factors, employee performance, food quality, price, physical environment and customer satisfaction with the help of literature review.
Qualitative research method has been widely used to gather data on specific subjects. With in- depth analysis, this method helps the researcher to get greater insights on various phenomena. The major reason why it is usually preferred over other methods is that it not only examines the when, where and what of a decision making process but also the why and how. Debates, interviews and various other researches are the areas where this approach is commonly used. Depending on the requirement of the research, the data gets streamlined once the entire data is obtained and gathered.
In quantitative research, variables are identified and defined, and then relevant data is collected from study participants. A strength of this type of research is that the data is in numeric form, making it easier to interpret. It also studies the relationship between independent and dependent variables and can address questions such as does a relationship between variables exist, what is the direction of the relationship, how strong is the relationship between the variables, and what is the nature of the relationship. To be able to discover and answer the cause-and-effect relationship is a strength of quantitative research. Lastly, in quantitative research, the study can either be experimental or nonexperimental, meaning clinical trial or observational study, allowing for different types of research studies to be conducted.
