Symbol is one of the most important elements of any language since it serves to communicate without the need of a verbal response. According to the book, " A symbol may be defined as a thing the value or meaning of which is bestowed upon by those who use it" (34).
This happens because it is immediately recognized and the one who as a public observes it must know its meaning in order to understand what it refers to. The symbol is an important element of communication between human beings. When we talk about communication we are referring to the act whereby two people exchange ideas or thoughts, but for that to be achieved, both people involved in the act of communication must understand what each of the words or terms that are used refer to.
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They are therefore based on the representation of something through the use of something else. Therefore, its characteristics are very similar to those of signs. However, the essential difference between the two is that symbols are usually associated with elements that exist in reality, while the signs are totally arbitrary. This means that, for example, the lion can be considered as the symbol of strength, passion, a kingdom, etc. In this way, the symbols are closer to concepts that are associated with other elements, although deep down they do not stop being arbitrary and conventional like the signs. In any case, the symbols could be considered as a sign of another sign, since it is through them that they are constructed and expressed. Today, many symbols are associated with brands and companies because in the world of business communication it is very important to develop a design that is then recognizable with the product. Therefore, each company , each brand or business develops an univocal symbol, which no one else can use and which seeks to distinguish the product or service from another in such a way that when you see that design you immediately recognize what you are trying to